Morning Pointe Senior Living to close gap in services with Spring Hill facility


Morning Pointe Senior Living to close gap in services with Spring Hill facility

By QUINT QUALLS

For the company opening up the new Morning Pointe senior living facility in Spring Hill, the expansion is indicative of the rapid growth and the increasing number of young families relocating to Middle Tennessee.

Morning Pointe, a 20-year-old senior living company, has operated in Maury County for the last 15 years out of its Columbia senior care facility. With its new assisted living and memory care facility in Spring Hill, Morning Pointe will fill a gap in its overall “footprint of services” along the I-65 corridor between facilities in Columbia to the south and Franklin and Brentwood to the north.

Although a ceremonial groundbreaking will be held Tuesday, Sept. 27, construction is already underway and workers have been moving earth on the site for about 60 days.

More young families means increased demand for senior care

Known for its prevalence of young families, 34 percent of the population in Spring Hill is younger than 18 while just 5 percent is 65 or older. Yet according to Greg A. Vital, president and CEO of Independent Healthcare Properties (IHP) and Morning Pointe, the increase in young families moving to the area also means a greater need for proper senior care.

“What we’re seeing in Franklin,” he said, “Is about 50 percent of our referrals are people living in the county who want to relocate their moms and dads down here because they want to be close and they want to enjoy the quality of life here.”

“You serve a current population but you also serve population that is relocating.”

Located on the Maury County side of Spring Hill, Vital said the area has good quality of life, a strong economic base already in place, a broad array of services and a good healthcare delivery system. The area attracts employers whose employees many times attract their parents who want to live close, he said.

“With the enormous growth, and people living longer and staying healthier, it’s a growing dynamic as adult parents relocate to be closer,” Vital said. “And I think that’s feeding a lot of the services provided.”

Another draw for seniors will be the elimination of the Hall tax, according to Vital.

“I firmly believe it will spur more seniors to live in Tennessee because of our lower tax base and taxable formula,” he said.

Morning Pointe will feature 73 assisted living apartments, 40 for memory care

The new Morning Pointe campus will feature two single-story buildings with 73 assisted living apartments, 20 of which will be located in “The Lantern” – a secure, dedicated area designed for residents with Alzheimer’s disease and other memory care disorders. The community will be situated on 10 acres near the intersection of Duplex Road and Miles Johnson Parkway.

According to a news release, the first phase of the $25 million senior campus in Maury County will create 200 construction jobs and another 65 permanent healthcare positions upon its opening in spring 2017.

The second phase of the development will feature a 35,000 square foot, freestanding Lantern Alzheimer’s Center of Excellence with 40 specially designed apartments for Alzheimer’s and memory care residents.

In addition to its Spring Hill location, Morning Pointe operates three additional senior campuses in Brentwood, Columbia and Franklin. The Spring Hill facility will be the company’s fourth senior community in Middle Tennessee and 16th in the state.

Morning Pointe company representatives plan to join with city of Spring Hill officials and the Spring Hill Chamber of Commerce for the ceremonial groundbreaking at 10:30 a.m. on Tuesday, Sept. 27 at the project site, which is located on the south side of the Duplex Road-Miles Johnson Parkway intersection.

Quint Qualls covers Spring Hill for Home Page Media Group. Reach him at quint@springhillhomepage.com.

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